American Heroes

From $29.9760-day fit promise
Some of the best Americans have four legsProud to be AmericanBuilt for loyal companionsAmerican pride on every walkFour paws, one flagMade for proud dog familiesSome of the best Americans have four legsProud to be AmericanBuilt for loyal companionsAmerican pride on every walkFour paws, one flagMade for proud dog families
Sergeant Stubby in his medaled military vest, sitting in a golden meadow at sunset

American Heroes Series

A stray off a Yale drill field in 1917, Stubby came home the first dog promoted to sergeant in U.S. Army history. Edition 01 puts that on gear you actually walk — the collar-and-leash set, or the lighter bandana collar.

The Declaration of Independence, signed July 4, 1776

Inspired by 1776

Washington kept thirty hounds at Mount Vernon. He named them in his diary: Sweet Lips, Drunkard, True Love. In October 1777, after the Battle of Germantown, his men found a small terrier on the field. The collar named General Howe. Washington had the dog cleaned up and sent back to Howe under a flag of truce, with a note. He was at war. He still stopped for a dog.

Jefferson bred Briards at Monticello for nearly forty years and called them the most careful, intelligent dogs in the world. Adams wrote home from Philadelphia and asked after Juno by name.

The Republic was new. The dogs weren't. We make gear for the ones still doing that job.

Founding Edition

Three things to inspect before you buy: how it fits, how it's built, and the documented Sgt. Stubby story behind it.

01 · Fit

Get the fit right.

Measure your dog's neck, choose the closest range, and try it at home. If the size misses, we swap it free within 60 days.

02 · Build

Built for daily walks.

Metal buckle, metal D-ring, padded neoprene, matching leash. Made for ordinary walks, not one holiday photo.

03 · Story

Know the story and the source.

Sgt. Stubby served in World War I. The history is documented. Designed in New York, made in China, and stated on the hang tag.

Two products, different jobs

Choose by the walk.

The collar-and-leash set is the full daily-walk tribute. The bandana collar is the lighter choice for photos, gifts, and easy days. Same Stubby story, different use.

Compare the two
Sgt. Stubby collar and leash set showing the TAP logo, American Hero patch, metal buckle, and leash hardware
Sgt. Stubby Edition 01 · Collar + leash set
Daily walk
Collar set

Collar set: leash included, metal hardware, padded lining.

Bandana collar

Bandana collar: lighter wear for easier days.

Photo day
Collar set

Collar set: full tribute look with the 1917 patch.

Bandana collar

Bandana collar: flag-forward without the leash set.

Gift path
Collar set

Collar set: the main Edition 01 gear piece.

Bandana collar

Bandana collar: lighter entry into the same story.

Best for
Collar set

The dog who needs everyday walking gear.

Bandana collar

The dog who needs a lighter patriotic collar.

Golden Labrador wearing the True American Pets American Hero camo collar with a U.S. flag at sunsetSgt. Stubby Edition 01

Ready for the next walk

Choose your Sgt. Stubby gear.

Start with the daily-walk set, or pick the lighter bandana collar for the same documented World War I story.

  • Collar set
  • Bandana collar
  • 1917 story
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True American Pets on Gram

Walks, fit notes, launch updates, and real American Hero gear from @trueamericanpets.

  • Free $75+ shipping

    Automatic on U.S. orders over $75.

  • 60-day fit help

    Try the collar at home. If the size misses, we help swap.

  • Support online

    Sizing, product, and order questions stay close.